What is SEO and How does it works ?

 What is SEO ?

SEO stands for search engine optimization. SEO practitioners optimize websites, webpages, and content to rank higher in search engines like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in organic search results. This content can include web pages, video media, images, local business listings, and other assets. Because organic search is the top method by which people discover and access online content, utilizing SEO best practices, including on-page optimization, is essential for ensuring that the digital content you publish can be found and chosen by the public, increasing your website’s organic traffic. On-page optimization helps improve search rankings and enhances user experience, which is crucial for maintaining high engagement and reducing bounce rates.

How does it works ?

When you implement an SEO strategy, you optimize your website to show up in the search engine results pages (SERPs) for keywords and phrases related to your business. You’ll also submit your website URLs to Google (and other search engines) so they can show up in the SERPs. With SEO, you’ll implement techniques that improve your website’s user experience to ensure that your site gives your audience answers to their queries. These improvements will send positive signals to search engines that your website provides value to users. 

Types of SEO ?

The main types of SEO are On-Page SEO, Off-Page SEO, and Technical SEO.  On-Page SEO focuses on optimizing elements directly within your website's content, such as using relevant keywords in titles and headings, creating high-quality content, and improving website structure.  Off-Page SEO involves building external links from other websites to yours, which signals to search engines that your website is trustworthy and authoritative. Technical SEO focuses on the technical aspects of your website that impact how search engines crawl and index your pages, such as site speed, mobile-friendliness, and proper XML sitemap implementation.